It's a Labubu world, and we're just living in it. These toothy, "ugly-cute" monster elves from Pop Mart have taken the fashion and collectible world by storm. From celebrity fans like Rihanna and BLACKPINK's Lisa to selling out in seconds, Labubu is the "It" charm of the year. This guide is your one-stop resource for everything you need to know to start or grow your collection.
Labubu is the main character in "The Monsters" series, a world of charmingly mischievous elves created by Hong Kong-born artist Kasing Lung. Inspired by Nordic folklore, Labubu is a small, kind-hearted creature with pointed ears and signature serrated teeth. Despite always meaning well, Labubu's attempts to help often backfire hilariously. Originally introduced in 2015, their popularity exploded after a partnership with Chinese toy retailer Pop Mart in 2019, which is famous for its "blind box" collectibles.
Finding Labubu dolls can feel like a treasure hunt, especially since they sell out fast. Here's a breakdown of the best places to look.
These marketplaces are great for finding both new and past collections, but always check seller ratings.
The popularity of Labubu has led to a surge in counterfeit products, sometimes nicknamed "Lafufu" by the community. These fakes can look convincing at first glance. Be cautious of deals that seem too good to be true.
Over 300 Labubu variants have been released. Some of the most sought-after collections include:
Labubu has transcended the toy world to become a fashion statement. Fans and celebrities alike have been spotted accessorizing with these charming monsters.